A process built for accountability, not busywork

We start by looking at what's actually happening: your channel analytics, store conversion data, current stack, or codebase, depending on the engagement. You get a written summary of what's working, what isn't, and where the highest-leverage fix is.

• Written audit findings
• Prioritized list of opportunities
• Go/no-go recommendation

Based on the audit, we scope a plan with real numbers: cadence, budget, timeline, and the metric we're accountable to. Nothing starts until you've seen and approved the plan.

• Scoped project or retainer plan
• Timeline with milestones
• Defined success metrics

Our team executes against the plan, production, development, campaign management, or automation build, on a shared calendar you can see into at any time. You approve at agreed checkpoints; we handle the execution between them.

• Shared production/project calendar
• Defined approval checkpoints
• Regular check-ins

You get reporting tied to the metric that actually matters for your goal, watch time and RPM for content, conversion rate and revenue for e-commerce, uptime and adoption for software, not vanity metrics. We adjust based on what the data shows.

• Monthly performance report
• Adjustment recommendations
• Quarterly strategy review